Beverage News

Target offers Jones Soda's GABA nationwide

Jones Soda Co., Seattle, announced today that Target will sell Jones GABA flavors in stores nationwide. Jones ready-to-drink tea and juice blended beverages in Fuji Apple, Nectarine, Lemon Honey and Grapefruit will hit shelves beginning in late May.
 
Each can of Jones GABA contains 150 mg. of gamma-aminobutyric acid, a natural amino acid that increases the production of alpha brain waves to enhance mental focus and clarity, the company said. GABA also decreases beta brain waves, which are associated with nervousness and scattered thoughts, it said. Jones GABA retails for $1.99.
 
"As the first and only beverage in the U.S. with real, all-natural GABA, we are excited to provide innovative and healthy choices to the Target customer," said Bill Meissner, chief executive officer of Jones Soda Co., in a statement.
You must register or login in order to post comments.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
05/31/11 1:00 PM EST

The Latest Research on HFCS: It's the Calories That Count, Not the Sweetener

AVAILABLE ON DEMAND: Until March 31, 2012

Want to learn more about high fructose corn syrup (HFCS)? During this 45 minute webinar we will discuss frutose-containing sugars such as HFCS and what effects it has on the body.

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Global Beverage Trends

Which categories will continue to lead global beverage trends?
See Poll Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

Facebook Twitter  Linked In  youtube