Table of Contents

November 1, 2004
/ Print / Reprints /
ShareMore
/ Text Size+

November 2004


  Click on the Cover for Virtual Magazine  

BEVERAGE INDUSTRY

Beverage Manufacturer of the Year:
Miller Brewing Co.
With a campaign built on 'choice'
Miller achives the unexpected

cover story
- With a campaign built on 'choice,' Miller achieves the unexpected
2004 has been a turnaround year for Miller Brewing Co., Milwaukee. Thanks to a new advertising strategy and a focus on flagship Miller Lite, the company has experienced recovery and growth far ahead of expectations. Beverage Industry examines how Miller achieved its results, the effect it has had on the industry, and what readers can expect next from the company.

marketing
Beverage products are tag-teaming to reach out to consumers through co-branded marketing.
- The more the merrier
- Soft Drink Sweeps, Low-carb recipes and more...

Packaging
Beverage Industry examines some of the newest packaging options available to beverage-makers.
- Packaging trends of the future
- PET resin manufacturing

beverage r&d
- Teamwork results in new products
- R&D News
- Takasago's research and creative philosophy
- Manufacturers speak out
Ingredient companies work hand-in-hand with sales and marketing professionals to develop and introduce new products.

logistics
- Finding more miles per gallon
- Less-than-full pallet methodology

category focus
- New Beverages 'do it with dairy'
From flavored milks to smoothies and yogurt drinks, dairy-based beverages are finding a niche in good-for-you products for both kids and adults.

beverage beat
- New offerings at NACS

Industry issues
- News Briefs
- Main
- New People
Constellation Brands buys Mondavi, citrus industry recovery, The Little Green Marketing Book review, and more

new products
- Very Cherry , Vintage whisky and more...
- Taster's Voice
- In Brief...
Coca-Cola's Full Throttle, Be, candy-inspired Slammers, Beverage Industry's taster tries Nitro2Go, and more

suppliers marketplace
- Belt sorter , Case coder and more ...
- Suppliers News
- People

the last drop
- Keeping Up With Jones

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked