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November 2004
cover story
- With a campaign built
on 'choice,' Miller achieves the unexpected
2004 has been a turnaround year for Miller Brewing
Co., Milwaukee. Thanks to a new advertising strategy
and a focus on flagship Miller Lite, the company has
experienced recovery and growth far ahead of expectations.
Beverage Industry examines how Miller achieved
its results, the effect it has had on the industry, and
what readers can expect next from the company.
marketing
Beverage products are tag-teaming to reach out to
consumers through co-branded marketing.
- The more the merrier- Soft Drink Sweeps, Low-carb recipes and more... Packaging
Beverage Industry examines some of the
newest packaging options available to
beverage-makers.
- Packaging trends of the future
- PET resin manufacturing
beverage r&d
- Teamwork results in new products
- R&D News
- Takasago's research and creative philosophy
- Manufacturers speak out
Ingredient companies work hand-in-hand
with sales and marketing professionals to
develop and introduce new products.
logistics
- Finding more miles per gallon
- Less-than-full pallet methodology
category focus
- New Beverages 'do it with
dairy'
From flavored milks to smoothies and yogurt
drinks, dairy-based beverages are finding a
niche in good-for-you products for both kids
and adults. beverage beat
- New offerings at NACS
Industry issues
- News Briefs
- Main
- New People
Constellation Brands buys Mondavi, citrus industry
recovery, The Little Green Marketing Book review, and
more
new products
- Very Cherry , Vintage whisky and more...
- Taster's Voice
- In Brief...
Coca-Cola's Full Throttle, Be, candy-inspired
Slammers, Beverage Industry's taster tries
Nitro2Go, and more
suppliers marketplace
- Belt sorter , Case coder and more ...
- Suppliers News
- People
the last drop
- Keeping Up With Jones
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