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January 1, 2008
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Cover story
- Swire Coca-Cola USA Bottler of the Year
Beverage Industry's Bottler of the Year, Swire Coca-Cola Co., Draper, Utah, targets the efficient and effective sales and distribution of its total beverage portfolio in 2008.

Plant Focus
- Handling Production Demands

Beverage Beat
- On-Premise Opportunities

Industry Issues
- Beverage, Retail Associations Fight Chicago Bottled Water Tax; Republic, Capital Group Join Forces...
- News Briefs
- People
- Calendar

Category Focus
- Position Statement
A new juice claim trend sets products apart.

New Products
- Super-Premium, Superfruit Drinks; Holy Water...

Up Close With…
- Steaz: Sparkling Tea Turns To Mainstream Markets

Packaging
- Clear Resolutions
- Briefs

Beverage R&D
- The Natural Revolution Continues
2008 New Product Development Survey
- R&D News

Distribution
- The Dangers of Drowsy Driving

Marketing
- Heineken with a Heart; Malibu's Island Roots...

Operations
- Machine Shifts
Can filling and seaming adapt to industry demands.

Channel Strategies
- Push-Button Solutions
Vending focuses on convenience features to compete with retail.

Supplier's Marketplace
- Low-Volume Case/Tray Packer; Complete flooring Solution...
- Supplier News
- People

The Last Drop
- The Craft

Advertiser index
- Index

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