Table of Contents

May 2004


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BEVERAGE INDUSTRY

Knocking it out of the park
PepsiAmerica's strategy is driving in runs
Beer focus
Summer Preview

COVER STORY
- Knocking it out of the Park
Pepsi Americas, Pepsi-Cola North America’s second-largest bottler, shares with Beverage Industry its experience consolidating bottling organizations in the United States, the Caribbean and Central Europe. Find out how its strategy has positioned it for future growth.
SPECIAL SECTION
- Out for a Drink
This special section looks at the on-premise market and how some companies are using it to their advantage.
CATEGORY FOCUS
- Slow going in a variable market
INDUSTRY ISSUES
- News Briefs
- Coca-Cola taps Isdell as new CEO, Diageo finds new U.S. base and more...
- Stagnito's Obesity Summit 2004
Food industry takes aim at America’s health crisis
PLANT FOCUS
- Investing in people and technology
Tour Pepsi Americas plant in Austin, Ind., which just completed a $10-million renovation to accommodate a new Aquafina bottling line and shrinkfilm operation, among other advances.
NEW PRODUCTS
- Aussie addition, Berry debut, Fat burner and more...
- Special Summer Showcase
PACKagING
- Multipacks let consumers carry on and on
Beverage Industry uncovers innovations in multipack capabilities that are allowing beverage companies to boost margins with more consumer-friendly, value-added packages.
BEVERAGE R&D
- IFT bets on Las Vegas
- IFT Exhibitor Preview
- Formulating lower carbohydrate beverages
LOGISTICS
- Why can’t I find the right people?
- Product Showcase
SUPPLIER'S MARKETPLACE
- Wireless Addition, Low-Emission Forklifts and more...
BEVERAGE BEAT
- A Global Perspective
LAST DROP
- Talking Cans
INDEX
- Ad Index

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