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March 1, 2004
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March 2004

COVER STORY

BEVERAGE INDUSTRY

2004 Soft Drink Report

Marketing Health Claims


Fetzer Vineyards
Doing wath comes naturally

- Doing what comes naturally
Fetzer Vineyards has been quietly growing organic grapes and implementing sustainable business practices for nearly two decades. But these days, it’s taking its mission public, with a goal of using only 100 percent organic grapes in its wines by 2010. Fetzer talks about the organic push, the state of the U.S. wine industry, and some upcoming brand changes.
Beverage beat
- The digital age
INDUSTRY ISSUES
- Interbrew
Interbrew, AmBev to merge, Coca-Cola’s Daft announces retirement plans… and more
CATEGORY FOCUS
- 2004 Soft Drink Report
NEW PRODUCTS
- Samuel Adams Chocolate
Bock, Minute Maid Light, Smirnoff Twisted V… and more.
PLANT FOCUS
- Fetzer Vineyards’ Hopland, Calif., Winery
MARKETING
- Health Claims Evolve for each Consumer Niche
Health claims are a powerful, but tricky, marketing tool. Kathie Wrick explains some of the rules.
PACKAGING
- Picking the Perfect Package
Some tips on choosing the right package for your product.
BEVERAGE R&D
- The Gender Gap
Men and women have different nutritional needs, but few companies are reaching out
to them with special products.
LOGISTICS
- RFID… 12 Months and Counting
SUPPLIER'S MARKETPLACE
- Supplier’s News
- The Last Drop
INDEX
- Ad Index

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