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February 2004 COVER FEATURE
Take a look at the obesity issue through the eyes of companies such as Miller Brewing Co., Tropicana, Stonyfield Farm and others that are creating products and solutions for this market. BEVERAGE BEAT - Make your product memorable - Industry Issuses A-B, Miller lawsuit, Pyramid’s acquisition, and more… - New Products Diet Coke with Lime, Skyy Melon, Beverage Industry tasters try Red Raz Dazzler, and more… CATEGORY FOCUS - Carb-counters turn juice sales sour PLANT PROFILE - American Purpac: Providing state-of-the-art juice solution Tour American Purpac’s state-of-the-art production facility in Beloit, Wis. SPECIAL SECTION - Retail Wal-Mart continues to dictate the way retailers conduct business Learn about issues facing today’s retailers and the ways beverage companies can make the most of their retail relationships. MARKETING -Tiny tastes mean big profits PACKAGING -Secondary packaging adds value BEVERAGE R&D - Flavor survey: Read Beverage Industry’s 2004 Flavors Survey for predicted trends this year. LOGISTICS - Routing and distribution - Supplier’s Marketplace THE LAST DROP - Coming to America INDEX | ||||||||||||
