Beverage News

Starbucks expands into single-serve coffee market

Starbucks, Seattle, entered into an agreement with Courtesy Products, a provider of in-room coffee service to hotels, to provide Starbucks ground coffee for use in Courtesy’s CV1 in-room and on-demand brewed coffee system.

The agreement with Courtesy Products is the first in Starbucks’ planned expansion into the premium single-serve category, said Jeff Hansberry, president of Starbucks Consumer Products Group.

“The single-serve coffee category in the U.S., and much of the world for that matter, is in its beginning stages of development,” Hansberry said, in a statement. “At this very early stage, there are numerous contenders and no demonstrated, long-term winners related to either format or machines. Following our very successful introduction of Starbucks Via Ready Brew in the U.S. and into a growing number of international markets, Starbucks will continue to explore the many single-serve and on-the-go solutions and options available to us, and to participate in those where we can better and more conveniently serve our customers wherever they may be.”

Starbucks plans to begin offering its coffee for the CV1 this fall. The CV1 system is available in approximately 500,000 luxury and premium hotel rooms in the U.S., the company said.
You must register or login in order to post comments.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
05/31/11 1:00 PM EST

The Latest Research on HFCS: It's the Calories That Count, Not the Sweetener

AVAILABLE ON DEMAND: Until March 31, 2012

Want to learn more about high fructose corn syrup (HFCS)? During this 45 minute webinar we will discuss frutose-containing sugars such as HFCS and what effects it has on the body.

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Global Beverage Trends

Which categories will continue to lead global beverage trends?
See Poll Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

Facebook Twitter  Linked In  youtube