Beverage News

Spanish beverage company invests in U.S. Beverage

November 30, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

United States Beverage (USB), Stamford, Conn., an importer of premium beer, accepted a minority equity investment from S.A. Damm, one of Spain’s largest beverage companies. USB currently imports and markets S.A. Damm’s Estrella Damm, INEDIT and Daura in the United States.

USB plans to increase its sales force in major markets throughout the United States with the investment. USB’s current management team will continue to manage all aspects of the company, it said.

“I’m excited by this partnership particularly because I believe our business across the entire portfolio will benefit,” said Joseph Fisch, president and chief executive officer of USB, in a statement. “The investment will provide USB with greater stability, market power and resources, enhancing our ability to optimize the position for all of our brands.”

S.A. Damm is one of the biggest beverage companies in Spain with seven beverage production and bottling plants across the country.

“Group Damm’s goal is to be the leader in each sector in which we compete,” said Jorge Villavecchia, chief executive officer of S.A. Damm, in a statement. “In looking for access to the lucrative U.S. market, we wanted to find the right partner with a proven track record for building great brands. U.S. Beverage has proven through their performance that they are the ideal partner for us in the U.S.”

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked