Software Solutions for Distributors

August 1, 2005
/ Print / Reprints /
/ Text Size+

Software Solutions for Distributors

Success in the beer business rests on a good understanding of the market and investing in software tools that will manage the future, reports distributor Knall Beverage Inc., after the company was recently recognized by Molson Coors for its high performance.
The Cleveland–based distributor was acknowledged for its superior sales record at the Molson-Coors Sales Convention earlier this year, explained Knall General Manager Steve Cook. Knall attributes the company’s success, despite the prevailing slump in the U.S. beer market, to its ability to maximize efficiencies and maintain best-practice standards. It was this drive to raise the bar even higher that prompted the company to install new DSD software. “GBG’s software has helped the company to improve information workflow and maximize efficiencies,” Cook says.
Knall was looking for software solutions that would help the company increase its routing efficiency and enhance sales. Those recommendations came from GBG and included equipping senior management with PowerTools, a business intelligence application; upgrading the sales team with GBG’s mobile selling program, Pocket Cooler; implementing Virtual Control Room (VCR) to streamline its routing processes and adding the Distribution and Delivery Engine (DDE), a warehouse management system to improve warehouse productivity and lower warehouse costs.
“The GBG beverage distribution suite is a tremendous upgrade in information technology and business process management for us,” Cook says. “Potential base-broadening activities such as brand acquisitions and consolidations are less intimidating since we can measure the impact of adding new products throughout our entire organization.” — GBG, 120 Randall Drive, Waterloo, Ontario, Canada N2V 1C6; 519/746-3736;

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).


Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinked