Software Solutions for Distributors
Success in the beer business rests on a good
understanding of the market and investing in software tools that will
manage the future, reports distributor Knall Beverage Inc., after the
company was recently recognized by Molson Coors for its high performance.
The Cleveland–based distributor was acknowledged
for its superior sales record at the
Molson-Coors Sales Convention earlier this year, explained Knall General
Manager Steve Cook. Knall attributes the company’s success, despite
the prevailing slump in the U.S. beer market, to its ability to maximize
efficiencies and maintain best-practice standards. It was this drive to
raise the bar even higher that prompted the company to install new DSD
software. “GBG’s software has helped the company to improve
information workflow and maximize efficiencies,” Cook says.
Knall was looking for software solutions that would
help the company increase its routing efficiency and enhance sales. Those
recommendations came from GBG and included equipping senior management with
PowerTools, a business intelligence application; upgrading the sales team
with GBG’s mobile selling program, Pocket Cooler; implementing
Virtual Control Room (VCR) to streamline its routing processes and adding
the Distribution and Delivery Engine (DDE), a warehouse management system
to improve warehouse productivity and lower warehouse costs.
“The GBG beverage distribution suite is a
tremendous upgrade in information technology and business process
management for us,” Cook says. “Potential base-broadening
activities such as brand acquisitions and consolidations are less
intimidating since we can measure the impact of adding new products
throughout our entire organization.” — GBG, 120 Randall Drive, Waterloo, Ontario, Canada
N2V 1C6; 519/746-3736; gbg.com.