Sierra Nevada celebrates 30th anniversary with a tribute

Sierra Nevada Brewing Co., Chico, Calif., will celebrate the 30th anniversary of the Chico-based brewery in 2010. To kick off the celebration, the company is teaming up with the founders of the craft brewing movement to benefit select charities and beer drinkers across the country. In March, consumers will see the first of four beers in a series of collaborate projects with America’s craft-brewing pioneers: Fritz Maytag of Anchor Brewing, Jack McAuliffe, founder of New Albion Brewery, and authors, homebrewers and beer advocates Fred Eckhardt and Charlie Papazian.

“We wanted to pay tribute to the original pioneers who helped me and hundreds of others get started,” said Sierra Nevada founder Ken Grossman, in a statement. “Few people in the craft-brewing world have accomplished more than these guys, and we thought it might be fun to get the original crew together and make something special."

The beers will be released throughout the year, with the first release in March and continuing until Sierra Nevada’s official 30th anniversary on Nov. 15. The limited-edition 750-ml. cage-and-cork bottles will be available at select retailers and bars.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI June 2013 cover

2013 June

The June 2013 Beverage Industry includes a cover story on Tenth and Blake Beer Co., as well as articles about  MillerCoors and the Top 100 beverage companies of 2012. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Tea and RTD tea

What trends will benefit the tea and RTD tea categories in the coming year?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked