Big Earth Brands Ltd. released Vital Action Performance Water targeted at athletes. The flavored water uses Fruit Up Premium, a sweetening system made from a blend of clear fruits such as apples and grapes. The product contains ginseng and arginine, which are said to promote circulation; echinacea, which is used to boost the immune system; and N-acetyl-L-cysteine, which is thought to boost glutathione levels and neutralize free radicals. In addition, the beverage also contains B3, B5, B6 and B12 vitamins. It is available in Cherry, Orange, Grape, Lime, Lemonade, Strawberry and Tropical flavors with the names Red, Orange, Purple, Green, White, Pink and Yellow, respectively. Each bottle retails for $1.99.
Iced tea sticks
Arizona Beverage Co. introduced Arizona Iced Tea Stix. The tea sticks are available in Pomegranate Green Tea, Lemon Tea, Peach Tea and Green Tea with Ginseng flavors. The company says to use the powder in the sticks in 16.9-ounces of water, or for a lighter tea drink, use 20 ounces of water. Each of the varieties contains natural flavors and colors. The varieties are sold in a box of 10 sticks with a retail price of $2.99 to $3.99.
Spirit for the city
The Absolut Spirits Co. Inc. introduced a limited-edition vodka, Absolut Los Angeles. The city-inspired spirit is made with blueberry, acai berry, acerola cherry and pomegranate flavors. The company will donate $250,000 from the sales of the product to Green Way LA, an organization dedicated to improving urban life by restoring nature’s services, such as parks and trees, while providing for the health and welfare of the community. Although the flavor is limited-edition, it is being distributed nationwide.
Probiotic fruit drink
NextFoods and Steve Demos, organic and natural foods industry pioneer, introduced GoodBelly, a fruit drink with probiotics and antioxidant-rich fruit. The product is dairy-free, soy-free, wheat-free and is vegan. GoodBelly is available in two product lines: GoodBelly Probiotic Fruit Drink and GoodBelly Multi Probiotic Fruit Drink. GoodBelly Probiotic Fruit Drink is packaged in a 32-ounce carton, and comes in Black Currant, Cranberry Watermelon and Mango flavors. The retail price is $3.99. GoodBelly Multi Probiotic Fruit Drink has a concentration of 20 billion live and active probiotic cultures, minerals and vitamins. It is available in a four-pack of 2.7-ounce single-serve containers, and comes in Blueberry Acai, Strawberry Rosehips and Peach Mango flavors. The retail price is $4.49.
Iced coffee, tea and lattes
NBI Juiceworks introduced Sun Shower Super Blends Iced Coffees, Teas and Lattes in Iced Coffee, Mocha Cappuccino, Chai Tea Latte and Chocolate Raspberry Frappe flavors. Each of the flavors contains “Lifeguard Protection,” a fortification blend with vitamins A and E and zinc. Packaged in 9.5-ounce bottles, the products have 70 calories and are low in carbohydrates. The products also contain non-fat milk, calcium, niacin and magnesium. They retail for $1.99.
Javalution Coffee Co. and Insight Beverages introduced JavaFit Lattes in four varieties. JavaFit Extreme Latte, fortified with green tea extract; JavaFit Diet Latte, which contains Advantra Z, a weight-loss supplement; JavaFit Focus Latte, with Alpha GPC, a phospholipid metabolite thought to improve mental focus, and multivitamins; and JavaFit Immune Latte, which has echinacea and vitamins. The company says its line of JavaFit Lattes were created to benefit an active lifestyle, improve health and wellness or assist with weight management goals.
Mind and body beverage
Mor Beverage Corp. introduced Mor, a beverage for the mind and body, the company says. The beverage is lightly carbonated and contains sucralose as a sweetener. It is made with natural fruit flavors and vitamins. Mor is packaged in 12-ounce cans, and is available in Raspberry Strawberry, Pomegranate Lemon and Cranberry flavors. The cans are available at Colorado retailers, including Sunflower Markets and Nordstrom’s e-bar, and retail for $1.99.
Pepsi-Cola Co. introduced a limited-edition Lemon Pepsi NFL Kickoff drink to celebrate the start of the 2008 football season. The new product is available in regular and diet, and is packaged in 20-ounce and 2-liter bottles, and 12-ounce 12-packs. Lemon Pepsi NFL Kickoff will be available nationwide through November. Lemon Pepsi NFL Kickoff also will be a part of the Pepsi Stuff promotion, which offers consumers prizes by purchasing the product and collecting points.
Pom Wonderful, a subsidiary of Roll International Corp., introduced PomX Iced Coffee. The product provides the same antioxidant strength as 8 ounces of Pom Wonderful 100 percent Pomegranate Juice and 175 mg. of caffeine. It uses Rainforest Alliance certified, Italian-roasted Arabica coffee beans with reduced-fat or non-fat milk from cows not treated with rBST growth hormone, and organic sugar, the company says. PomX Iced Coffee is packaged in 10.5-ounce round bottles and is available in Café au Lait and Chocolate flavors. A bottle retails for $2.99.
Crunk Energy Drink introduced new Crunk!!! Citrus flavor to its line. Packaged in 16-ounce cans, the beverage contains B vitamins, a blend of herbs, including ashwaganda, horny goat weed, white willow, skullcap, guarana and ginseng, and lemon-lime flavors. The can retails for $1.99 to $2.69.
Beam Global Wine and Spirits Inc. launched its newest product from DeKuyper, Burst Bar Shots. The pre-mixed shots are available in Red Headed Burst, Kamikaze Burst and Washington Apple Burst flavors. The flavors are 40-proof and will be sold in 50-ml., 375-ml., 750-ml., 1-liter sizes and 750-ml. plastic bottles. A 750-ml. bottle retails for $10.99.
Cognac and orange
Rémy Cointreau USA introduced Cointreau Noir, a blend of bitter orange and Rémy Martin cognac. Packaged in a 750-ml. golden-colored bottle, the product is 40 percent alcohol by volume. Cointreau Noir is priced at $60 and will be available in select liquor stores.
O.N.E. World Enterprises added two new products to its line, O.N.E. Cashew Juice and O.N.E. Coffee Berry Juice. O.N.E. Cashew Juice is made from the fruit of the cashew plant, not the nut, and is non-allergenic, the company says. The fruit is fat-free and contains vitamin C. The Cashew Juice contains ingredients such as vitamins C and A, calcium and iron. O.N.E. Coffee Berry Juice contains a similar amount of caffeine as a cup of green tea, the company says. The juice is a blend of strawberry puree, acerola, whole coffee berry, natural flavors and organic evaporated cane juice. Both flavors are packaged in 11-ounce Tetra Pak packages and retail for $1.99.
Power Trip Beverages introduced Power Trip Vitamin Energy Shot. Packaged in a 2-ounce bottle, the flavored energy shot contains concentrations of vitamins C, B3, B5, B6, B9 and B12, and contains no sugar or carbohydrates. The shot is sold in 12-bottle trays and is also shrinkwrapped. The 2-ounce shot retails for $2.49.
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