Beverage News

Seattle's Best Coffee unveils new branding, distribution partnership

May 13, 2010
/ Print / Reprints /
ShareMore
/ Text Size+


Seattle’s Best Coffee, a part of Starbucks Corp., Seattle, introduced a new brand identity, including a new logo. The brand also will be available at AMC Theatres in July.

The new branding will play a key role in Seattle’s Best Coffee’s strategy to redefine the traditional conventions of the coffee category, the company said. Seattle’s Best Coffee’s new logo maintains the brand’s historic association with its name and the color red in combination with universal coffee symbols, such as a drop and cup.

The brand transformation of Seattle’s Best Coffee is being fueled by retail relationships and expanded franchising efforts that will increase from 3,000 points of distribution in early 2010 to more than 30,000 by the end of Starbucks’ fiscal year, the company said.

AMC’s nearly 300 movie theaters in the United States will begin serving Seattle’s Best Coffee in July. Almost 70 locations will serve espresso-based beverages as well, the company said. Seattle’s Best also will be offered at all Burger King restaurants in the United States by September.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked