Beverage Industry

WhoopAss Energy Drink

September 28, 2010


Jones Soda Co. relaunched its WhoopAss Energy Drink with reworked packaging, new functional ingredients and an updated formulation. WhoopAss Energy Drink now has an exotic, subtle fruit flavor with notes of dragon fruit and a deep purple color. The formulation includes polyphenols and catechins from yerba mate, grape extracts and green tea; amino acids including taurine, L-arginine, L-carnitine, L-lysine; and a vitamin blend featuring B2, B3, B6 and B12. The formulation is designed to provide energy and promote muscle recovery, the company says. In addition, WhoopAss also is now available in a tall all-black 16-ounce aluminum can featuring grey and red iron cross, which represents strength and courage, the company says. The energy drink will be available at convenience and grocery stores for $2.39 per can in November.

Jones Soda Co., Seattle
Telephone: 206/624-3357
Internet: www.jonessoda.com
Distribution: National

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