Beverage Industry

Vitaminwater Zero

February 22, 2010


Glaceau, a division of The Coca-Cola Co., released its Vitaminwater Zero range. The line is sweetened with Truvia, a stevia leaf extract, and includes the brand’s signature range of vitamins and nutrients. The brand debuted on Fox’s “American Idol” television show last week, replacing the Coca-Cola glasses in front of the judges. The show’s newest judge, television personality Ellen Degeneres, also will appear in national advertising for the brand. Vitaminwater Zero has zero calories per 8-ounce serving and is available in seven flavors: XXX (Acai-Blueberry-Pomegranate), Squeezed (Lemonade), Rise (Orange), Mega-C (Grape-Raspberry), Go-Go (Mixed Berry), Recoup (Peach-Mandarin) and Revitalize (Green Tea). The line will be available in 20-ounce bottles next month for a suggested retail price of $1.49 for an individual bottle. In addition, the products will be available in four-packs of 16-ounce bottles for a suggested retail price of $3.99 to $4.99.

Glaceau, Whitestone, N.Y.
Telephone: 877/452-2328
Internet: www.vitaminwater.com
Distribution: National
Ingredients: Go-Go (Mixed Berry): Reverse osmosis water, Less than 1 percent of: rebiana (stevia extract) and crystalline fructose anderythritol, magnesium lactate and calcium lactate and potassium phosphate, natural flavors, fruit and vegetable juice, citric acid, vitamin C, ribose, gum acacia, vitamin B3, vitamin E, vitamin B5, calcium pantothenate, glycerol ester of rosin, vitamin B6 and vitamin B12.