Up Close With... The Switch

June 15, 2009
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For most school kids, the beverage options available during school hours have dwindled over the past several years. National guidelines, as well as local regulations have limited the beverages sold in many schools to milk, juice and water. Not bad from a nutritional standpoint, but somewhat lacking in flavor and variety. The Switch, a 100 percent juice product with the bubbly appeal of a carbonated soft drink, is providing an alternative in many markets. And the good news for kids is that the brand is in expansion mode, making its way into new regions and new retail channels, as well.
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