Beverage Industry

UnderWay

March 8, 2010


Better Health Beverage released UnderWay, a line of appetite-suppressing beverages. Created by bariatric physician Dr. Sasson Moulavi, UnderWay is fortified with HeroFiber, a blend of fiber he developed. HeroFiber includes ForteFiber, a soluble dietary fiber that helps to maintain cholesterol, glucose and insulin levels within normal range, the company says. UnderWay also contains B vitamins, 10 calories and 2 grams of carbohydrates per 8-ounce serving. The beverages are available in Acai-Pomegranate, Grape and Orange varieties in 16-ounce bottles sold individually for a suggested retail price of $1.69-$1.99, in four-packs for $6.99 and 24-count club packs for $30.

Better Health Beverage LLC, Boca Raton, Fla.
Telephone: 877/988-7277
Internet: www.under-way.com
Distribution: National
Ingredients: Acai-Pomegranate: Filtered water reverse osmosis, vegetable glycerin, citric acid, natural flavors, HeroFiber blend (modified cellulose, non-digestible carbohydrate fibers), vegetable juice for color, sucralose and acesulfame potassium.