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Tropicana Pure Valencia

April 15, 2008
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Tropicana Products, a division of PepsiCo Inc., released Tropicana Pure Valencia, a premium 100 percent orange juice. Crafted from the top 3 percent of Tropicana’s Florida orange harvest, Tropicana Pure Valencia contains the juice from select Valencia oranges, the company says. Fewer than 15 percent of Tropicana’s 400 groves qualify as potential sources for Valencia oranges for Tropicana’s Pure Valencia. From these, only the medium-sized oranges with the right taste profile are used for Tropicana Pure Valencia, the company says. Pure Valencia is complemented with Pure Valencia Pulp and four other premium 100 percent juices. Raspberry Acai, Pomegranate Blueberry, Indian River Grapefruit and Peach Papya Mango are available in 1-liter hourglass shaped bottles, and Pure Valencia is bottled in a 54-ounce size. All of the varieties sell for $4.49. Tropicana Pure Valencia, Pomegranate Blueberry, Raspberry Acai and Peach Papaya Mango also are available in 12-ounce sizes for $2.49.

 

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