Beverage Industry

Things to See at IFT

May 1, 2005

Things to See at IFT

Survey says…
Virginia Dare will release the results of its Flavor Preference Survey at IFT booth 2731. Among the results: what kind of ice cream do men prefer? What flavor of iced tea is most popular for women? Do more men or women prefer nutrition bars?
The company also will feature new flavors and masking agents in the form of nutrition bars, soy beverages, flavored teas and ice cream with toppings. — Virginia Dare, 882 Third Ave., Brooklyn, N.Y. 11232; 718/788-1776; virginiadare.com.
True Waters
Danisco Sweeteners will feature True Waters with added fiber in six fruit flavors at IFT booth 2521. The waters, which will be available in regular and no-sugar-added versions, will include Danisco’s Aura and Commonsense flavor technologies, as well as Litesse polydextrose, which is a good source of fiber. — Danisco Sweeteners, 440 Saw Mill River Road, Ardsley, N.Y. 10502; 800/255-6837; danisco.com.
Natural nutrition
Orafti Active Food Ingredients will focus on all-natural fiber ingredients with “real-world nutritional benefits that deliver healthier digestive inner peace” at IFT booth 4335. The company will feature new products based on its natural inulin and oligofructose ingredients, which aid in calcium absorption and add fiber to American diets. — Orafti Active Food Ingredients, 101 Lindenwood Drive, Malvern, Pa. 19355; orafti.com.
Flavor enhancers
Treatt USA will highlight additions to its Treattarome From the Named Food (FTNF) portfolio at IFT booth 4737. The company will feature Tea Treattarome Iced, a clear water-white distillate for use in iced tea applications, and Juicy Tangerine WONF (With Other Natural Flavors) for beverage applications. It also will offer essential oils and their natural fractions, citrus specialties and high-impact aroma chemicals. — Treatt USA Inc., 4900 Lakeland Commerce Pkwy., Lakeland, Fla. 33805; 863/668-9500; treatt.com.
Caramel colors
D.D. Williamson and colorMaker will give IFT attendees a chance to sample NOP-compliant caramelized rice syrup, and cost-effective natural color blends, in addition to taking home powdered caramel color sample jars with a Cajun-style recipe at IFT booth 2623. The NOP-compliant syrups can be used in natural food products to add visual appeal, and the color blends have beverage, confectionery and dairy applications. — D.D. Williamson & Co., 1901 Payne Street, Louisville, Ky. 40206; 502/895-2438; ddwmson.com.
colorMaker Inc., 3309 E. Miraloma Ave., Suite 105, Anaheim, Calif. 92806; 714/472-0444; colormaker.com.
Sweet treats
Nutrinova will feature the latest advancements in sugar replacement with hot and cold beverages containing Sunett acesulfame potassium at IFT booth 3627. Attendees can sample non-alcoholic, sugar-free New Orleans-style Hurricane cocktails and other still and carbonated flavored beverages. There also will be a range of coffee drinks with sugar-free syrups in hazelnut and mint flavor as well as a vanilla whitener. — Nutrinova Inc., 285 Davidson Ave., Suite 102, Somerset, N.J. 08873; 732/271-7221; nutrinova.com.