The Last Drop

August 15, 2008
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City renamed
 
Jolt Mayor Michael Stotts of Barrow, Alaska, and Jolt Energy Drink made an official decree to rename the city to Jolt, Alaska for 24 hours in June. The renaming of the city honors the summer solstice because throughout June 20, the 4,065 residents of Barrow experienced 24 hours of daylight. Jolt Energy airlifted 370 cases to Alaska, and distributed one bottle for every resident to keep the town energized during its extended daylight hours.
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