The tradition of drinking tea began thousands of years ago. While other ingredients of ancient times have waned or fallen to the brink of extinction, today, the United States alone sees more than $1 billion in sales from the ready-to-drink tea category. The Pepsi-Lipton Partnership (PLP), a joint venture between Pepsi-Cola North America and Unilever, aims to take that ancient ingredient and create new and relevant RTD teas for consumers.