Beverage Industry

Tazo Zero Calorie Naturally Sweetened Bottled Teas

March 30, 2010


Starbucks Coffee’s Tazo Tea brand introduced its Tazo Zero Calorie Naturally Sweetened Bottled Teas and a line of Well-Being Teas. The zero-calorie ready-to-drink tea line is brewed from real tea leaves and sweetened with stevia, a zero calorie all-natural sweetener. The line is available in three Tazo blends: Passion, Zen and Refresh. Passion is a blend of hibiscus, lemongrass and rose hips. Featuring green tea, lemongrass and spearmint, Zen provides a balancing blend, the company says. Refresh is made with peppermint leaves from the Pacific Northwest, spearmint and tarragon. The teas are packaged in 13.9-ounce bottles and will be available for $1.49 to $1.79 at Whole Foods Markets and select natural food retailers nationwide starting this month. The brand also introduced a line of Well-Being Teas in Rest, featuring rose petals, valerian root and citrusy herbs; Thrive with green tea and botanicals; and Focus, which combines black tea, roasted yerba mate, orange essence and cocoa peel varieties. The teas are sold for $3.99 for a 16-count box.

Tazo, Portland, Ore.
Telephone: 800/299-9445
Internet: www.tazo.com
Distribution: National
Ingredients: Tazo Thrive Well-Being Tea: Green tea, green yerba mate, spearmint leaves, green rooibos, rose hips, black pepper, natural flavors, chicory and licorice root.

For more new beverages, visit the New Products page.