Tata Global Beverages invests in Activate
October 26, 2010
Tata Global Beverages’ United Kingdom-based subsidiary acquired a minority stake in Activate, a West Hollywood, Calif.-based performance beverage and bottled water company. Activate has a patented cap that stores active ingredients separate from water in order for the ingredients to stay fresh and potent until consumption, the company said.
Tata’s subsidiary has the option to raise its stake during the next 12-month period, the company said. It added that the investment was in line with the company's strategic vision to become a leader in the “good for you” beverage market.