Beverage Industry

Taster’s Voice

May 1, 2005

Taster’s Voice

To test the convenience and taste of Lipton Iced Tea To Go Sticks, we had three co-workers try the three varieties: Iced Tea with Lemon, Green Tea with Honey and Lemon, and Green Tea with Mandarin and Mango. While all found the packets convenient to carry and use, the office-mates said they would still prefer the flavor of bottled or fresh brewed-teas to the powdered To Go Sticks.
Tea to travel
Lipton Iced Tea To Go Sticks allow on-the-go consumers to add powdered tea to water – particularly bottled water. Each box, which retails for around $2.99, contains 10 stick packs. The packets are added to a 16.9 to 20-ounce bottle of water and shaken to create iced tea. Each 8-ounce serving contains 80 mg. of flavonoid antioxidants, which help product the body against free radicals, prompting Lipton to place its new AOX seal on the product to indicate a significant level of flavonoid antioxidants. The three flavors are sweetened with Splenda and have no artificial flavors, sugar or calories.
Lipton Iced Tea To Go Sticks
Unilever, Englewood Cliffs, N.J.
Telephone: 888/547-8668
Internet:Lipton.com
Distribution: National
Ingredients: Green Tea with Honey and Lemon: Instant green tea, maltodextrin, citric acid (provides tartness), sucralose, natural flavors (contains soy lecithin), silicon dioxide (prevents caking).
This month’s contenders:
Amber, 23, physicist
Evelyn, 30+, engineer
Shawn, 29, engineer
Here’s the skinny…
Package
“Its small size is convenient to take in a purse or to have in a desk drawer at work.” — Amber
“The product was small, narrow and easy to carry. I found it easy to open, and it was clearly labeled and not too cluttered.” — Evelyn
Taste
“The lemon really tasted like lemon, but it tasted a little powdery and was way too sweet.” — Amber
“It was really sweet with a little too much of an artificial sweetener taste. It didn’t dissolve fully in the water either.” — Shawn
“The Green Tea with Honey and Lemon was a bit too sweet and the Iced Tea with Lemon was just too sweet. Both dissolved quickly though, and were easy to mix.” — Evelyn
Last call
“I think it’s just as easy to buy an already mixed drink … but I think a box of Green Tea to Go would be nice to have at work.” — Shawn
“It’s too sweet and artificial. It’s just as easy to keep a box of tea bags at my desk.” — Amber
“For active people, it’s easier to carry these small packets instead of several bottles.” — Evelyn