Table of Contents

Fetzer Vineyards has been quietly growing organic grapes and implementing sustainable business practices for nearly two decades. But these days, it’s taking its mission public, with a goal of using only 100 percent organic grapes in its wines by 2010. Fetzer talks about the organic push, the state of the U.S. wine industry, and some upcoming brand changes.

Interbrew, AmBev to merge, Coca-Cola’s Daft announces retirement plans… and more

Bock, Minute Maid Light, Smirnoff Twisted V… and more.

Health claims are a powerful, but tricky, marketing tool. Kathie Wrick explains some of the rules.

Some tips on choosing the right package for your product.

Men and women have different nutritional needs, but few companies are reaching out
to them with special products.