Beverage Industry

Starbucks Light RTD Coffees

February 8, 2010


Starbucks Coffee and the North American Coffee Partnership introduced four low-calorie, low-fat flavors of ready-to-drink coffees, including Starbucks Frappuccino Mocha Lite, Frappuccino Light Vanilla, DoubleShot Light – Espresso and Cream, and DoubleShot Energy+Coffee Vanilla Light. Each light version contains 130 calories or less per serving and 4 grams of fat or less. Frappuccino Mocha Lite features the same mocha flavor as the original with 100 calories per serving, and retails for $1.99. The Light Vanilla offering is made with low-fat milk and sweetened with Splenda, and has a suggested retail price of $1.99. In addition, the company introduced a 70-calorie formulation of its DoubleShot Light espresso and cream product, which retails for $2.59. DoubleShot Energy+Coffee Vanilla Light features 36 percent fewer calories than the original, but the same blend of coffee, B vitamins, guarana and ginseng. The variety also retails for $2.59.

Starbucks Coffee Co., Seattle
Telephone: 888/622-4044
Internet: www.starbucks.com
Distribution: National
Ingredients: Mocha Lite Frappuccino: Brewed Starbucks Coffee (water, coffee), reduced fat milk, cocoa, sugar, pectin, sucralose, ascorbic acid and acesulfame potassium.