Starbucks launches flavored Via
August 31, 2010
Starbucks, Seattle, will introduce Starbucks Via Flavored
Coffee in four natural flavors in the United States
beginning this fall, the company said.
The company will launch Via varieties in four flavors:
Vanilla, Mocha, Caramel and Cinnamon Spice.
“We know 60 percent of our customers
drink coffee with flavor, and now they will have access to high-quality Arabica coffees with natural
flavors as only Starbucks can deliver,” said Annie Young-Scrivner, Starbucks
chief marketing officer, in a statement. “The launch of Starbucks Via Flavored
Coffees demonstrates our drive to inject innovation into the coffee category,
deliver products our customers are looking for, and allows us to grow the
Via is a blend of 100 percent Arabica
instant coffee sweetened with natural cane sugar. It is available in more than
distribution points, the company said.