Beverage Industry

Starbucks launches flavored Via

August 31, 2010

Starbucks, Seattle, will introduce Starbucks Via Flavored Coffee in four natural flavors in the United States and Canada beginning this fall, the company said.

The company will launch Via varieties in four flavors: Vanilla, Mocha, Caramel and Cinnamon Spice.

“We know 60 percent of our customers drink coffee with flavor, and now they will have access to high-quality Arabica coffees with natural flavors as only Starbucks can deliver,” said Annie Young-Scrivner, Starbucks chief marketing officer, in a statement. “The launch of Starbucks Via Flavored Coffees demonstrates our drive to inject innovation into the coffee category, deliver products our customers are looking for, and allows us to grow the business globally.”

Via is a blend of 100 percent Arabica instant coffee sweetened with natural cane sugar. It is available in more than 37,000 U.S. distribution points, the company said.