Beverage Industry

Starbucks expanded coffee sizes

December 14, 2009


Starbucks Coffee Co. expanded its packaged coffee portfolio in the grocery, drug and mass retailer channels. The company now offers 5-ounce and 20-ounce coffee packages in addition to the current 12-ounce sizes. Most of the coffee packages will include an ongoing offer redeemable at participating Starbucks stores for a complimentary Tall brewed coffee when customers bring in their empty bag, the company says. The 5-ounce size retails for $4.29 and is available in House Blend, Colombia and Caffe Verona varieties, and the 20-ounce value pack retails for $12.99 and is offered in House Blend, Breakfast Blend and French Roast.