Beverage Industry

Stand-out color

January 16, 2012
Riesling blue

 Niche Import Co. launched its Affentaler Dry Riesling in a vibrant blue glass bottle, topped with a blue closure. The glass features the brand’s signature monkey embossed into the front, “hugging” the bottle. According to the company, the original monkey bottle has been a brand symbol of the Affental Viticultural Cooperative since 1949. Since that time, the bottle with the monkey has reached cult status among many German wine lovers, the company says.