Beverage Industry

Southwest Airlines offers Corona Extra onboard

May 11, 2010

Southwest Airlines added Corona Extra to its onboard beverage offerings. Corona Extra is available for $5 per can or one Southwest drink coupon, which is the same price as Southwest’s current beer offerings. The beer is being tested onboard flights through September and based on demand, the airline will determine whether to maintain the offering, the company said.

Customers can submit a photo via the airline’s Twitter account of their Corona moment, defined as a moment of pure bliss and relaxation with a Corona Extra in hand. The best photo submission will win two roundtrip tickets on Southwest and a three-night stay at a Sterling Resort in Panama City Beach, Fla. Southwest Airlines also posted a video about the addition of Corona Extra and a blog post at www.blogsouthwest.com.