Beverage Industry

Skinny Water expands in the Pacific Northwest

April 12, 2011

Skinny Nutritional Corp., Bala Cynwyd, Pa., announced that Skinny Water is available at all 75 Quality Food Centers in the metropolitan areas of Seattle, and Portland, Ore.
 
Quality Food Centers, a subsidiary of The Kroger Co., is an upscale supermarket chain headquartered in Bellevue, Wash. With the addition of these stores, Skinny Water is now available in 7,296 retail locations nationwide.
 
Skinny Water and Quality Food Centers plan to build brand awareness through various advertising mediums, including circular ad sales, displays, sampling events and joint promotions.
 
The Skinny Water lineup features eight flavors, such as Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its Sport line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape).