introduced a line of protein-fortified low-fat milks called Rockin’ Refuel. The product is made with 100 percent milk fortified with 20 grams of protein to refuel athletes. With naturally occurring electrolytes, Rockin’ Refuel also is an excellent source of calcium, magnesium, riboflavin, phosphorous and vitamin D, the company says. The product is available in Chocolate, Strawberry and Vanilla flavors and packaged in 12-ounce bottles for a suggested retail price of $1.39. Shamrock Farms, PhoenixTelephone:
602/272-6721Internet: www.rockinrefuel.com Distribution:
Chocolate: Low-fat milk, nonfat milk, fructose, sucrose, whey protein concentrate, cocoa (processed with alkali), carrageenan, salt, artificial flavor, vitamin A palmitate and vitamin D3.For more new beverages, visit Beverage Industry's New Products page.