Seal-It Provides Sustainability Solution to AgroLabs
In an effort to reduce
packaging, AgroLabs, Hillside, N.J., called on Farmingdale, N.Y.-based
Seal-It for a label solution for its nutraceutical beverages. Previously,
AgroLabs was using two pressure-sensitive labels and an outer box for its
retail presentation. The company was interested in presenting its product
in an environmentally friendly way but wanted to ensure major
“pop” on the retail shelf in order to differentiate its brand.
In a co-branding agreement with Plastic Suppliers
Inc., Columbus, Ohio, Seal-It proposed that AgroLabs use a label made of
polylactic acid (PLA) shrink film. A relatively new shrink film, PLA film
is made from plants, is compostable in industrial composting facilities and
has great printability and machineability, the company says. In addition,
the film shrinks to the contours of a bottle, providing top-to-bottom and
360-degree coverage, which provides room for graphics, nutrition facts and
product descriptions on beverage bottles.
“We decided as a company to be more
eco-friendly,” says Christina Kay, vice president of logistics at
Integrated BioPharma and vice president and director of AgroLabs. “We
made the switch to PLA labels and wanted to ‘Come out of the
box,’ if you will, to start using more environmentally friendly
In 2006, AgroLabs introduced its Naturally brand of
liquid dietary supplements, including Naturally Pomegranate, Naturally Thai
Mangosteen, Naturally Noni and AgroLabs’ Cranberry. Soon after,
the company made a decision to move the bottles from paper
pressure-sensitive labels to full-body sleeve PLA labels. These shrink
labels, converted and printed by Seal-It, are the first commercially
available labels of their type.
Seal-It’s labels are reverse printed gravure in
eight to nine colors on 2-mm. gauge PLA. The labels are part of
Seal-It’s commitment to the environment, it says. While Seal-It
continues to offer shrink films made of PVC, PETG and OPS, it feels its
customers have the right to a choice, therefore offering Earthfirst PLA is
an important option, the company says.
— Seal-It Inc., 70 Schmitt Blvd., Farmingdale, N.Y.
11735; 800/782-7325; www.sealitinc.com