Beverage Industry

Samuel Adams Noble Pils

January 19, 2010


The winner of the Boston Beer Co.’s fifth annual Samuel Adams Beer Lover’s Choice contest, Noble Pils, will join the brand’s lineup as the spring seasonal beer. The beer uses five varieties of Noble Hops, which are the top varieties of hops available, the company said, in a statement. Noble Pils was the chosen winner of the company’s Beer Lover’s Choice program with 55 percent of the 68,000 total votes, and replaces White Ale as the spring seasonal offering. Samuel Adams Noble Pils will be available nationwide.