Beverage Industry

Rescue Water

May 3, 2010


Arizona Beverage Co. collaborated with supplement manufacturer Twinlab Corp. to introduce Rescue Water, a line of enhanced waters. Available in four flavors with individual formulations, Rescue Water is fortified with a proprietary blend of Twinlab vitamins and green tea extract for antioxidants. Berry Blend is fortified with L-theanine and lemon balm extract to help the body deal with daily stressors and relax, the company says. Fortified with guarana extract and natural caffeine, Lemon-Lime is designed to provide an energy boost, enhanced endurance and focus. The Orange-Citrus variety was designed to help the body detox by supporting liver function and replenishing the body with Alpha Lipoic Acid, milk thistle extract and L-glutathione, it says. Pomegranate Punch flavor is designed to support immunity with its blend of arabinogalactin, green tea extract and elderberry extract. Rescue Water is sweetened with reb A, a natural sweetener derived from stevia plants, and crystalline fructose and has 25 calories per 8-ounce serving. The line is packaged in 20.5-ounce PET bottles with a suggested retail price of $1.39 to $1.89.

Arizona Beverage Co., Woodbury, N.Y.
Telephone: 800/832-3775
Internet: www.drinkarizona.com
Distribution: National
Ingredients: Immunity: Reverse osmosis purified water, crystalline fructose, natural flavors, citric acid, fruit and vegetable juice for color, green tea extract, malic acid, vitamin C, zinc gluconate, reb A (natural stevia leaf sweetener), vitamin B3, vitamin B5, vitamin B6 and vitamin B12.