Beverage Industry

R.W. Knudsen Family Spritzers

March 22, 2010


R.W. Knudsen Family relaunched its Spritzers line, now with fewer calories, updated packaging and new branding. Spritzers are made with sparkling water and 70 to 80 percent fruit juice, which is a reduction from the original formula’s 100 percent juice content. Calories per 10.5-ounce can now range from 110 to 120, compared to the previous 12-ounce can’s nearly 200 calories per serving. In addition, the brand decreased the content of mixing juices, commonly white grape and apple, to make the featured flavor more pronounced. Spritzers are sold in four-packs for $3.99 in Mango Fandango, Tangerine, Red Raspberry, Jamaican Lemonade, Black Cherry Boysenberry, Grape, Ginger Ale, Lemon Lime, Cranberry, Mandarin Lime, Strawberry, Orange Passionfruit and Peach varieties.

R.W. Knudsen Family, Chico, Calif.
Telephone: 888/569-6993
Internet: www.knudsenjuices.com
Distribution: National
Ingredients: Jamaican Lemonade: Sparkling filtered water, white grape and lemon juice concentrates and natural ginger ale flavor.

For more new beverages, visit Beverage Industry's New Products page.