Beverage Industry

Purity places emphasis on name

February 15, 2012
Purity Organic juice

Purity Organic Juices unveiled the new rebranded design of Purity Organic packaging last month at the Winter Fancy Food Show in San Francisco. The new design uses the grid of fruit that has been featured on all labels of Purity Organic juices, but places a bigger spotlight on the name Purity Organic, the company says. It kept the same homegrown feel with the paintings of fruit and other beverage ingredients as well as additional aspects of the previous design, Purity Organic notes.