Beverage Industry

Premium energy packaging

January 16, 2012
Oso group

Premier Beverage Group is rebranding its OSO line of energy drinks. Scheduled to launch in the first quarter of this year, the new bottles and cans were designed to stand apart from the mainstream energy drink category with a premium look. OSO worked with Monday Collective, a brand design team in New York, to create a design that reflects the brand concept. The new packages feature a refined visual presence to offset the “loudness” of the energy drinks market and appeal to the brand’s style-conscious consumer, the company says. The bottle structure was custom-designed to reflect its premium, all-natural status, it adds. Both the bottles and cans were designed as high-end options for placement in upscale restaurants.