Beverage Industry

PBG takes Rockstar to Mexico

June 30, 2009

The Pepsi Bottling Group, Somers, N.Y., signed a multiyear agreement to distribute Rockstar Energy Drink in Mexico. PBG will have exclusive rights to distribute the Rockstar energy drink products throughout its Mexico territories, beginning in July. It currently distributes the brand in the United States and Canada.
 
"The investments we're making to strengthen our brand portfolio are positioning PBG well to capitalize on the growth potential within the liquid refreshment beverage category," said PBG North America President Rob King. "Rockstar has already proven to be a great addition to our product lineup in the U.S. and Canada. Expanding our distribution to Mexico will unlock new growth opportunities and further enhance PBG's standing in the energy drink space."