Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.
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