Beverage Industry

Organic B.R.A.T.

May 18, 2010


B.R.A.T. Diet LLC introduced a line of organic beverages designed to help soothe children’s upset stomachs. Organic B.R.A.T. Feel Better Drinks are based on the stomach soothing principles of the B.R.A.T. diet, which stands for bananas, rice, applesauce and toast. Organic B.R.A.T. is a U.S. Department of Agriculture certified organic non-dairy drink that is fortified with vitamins and calcium. The beverages are made from a blend of organic brown rice milk as well as banana and apple purees and are available in Original, Vanilla, Chocolate Honey and Cinnamon Toast flavors. A 32-ounce carton has a suggested retail price of $6.49 to $6.99.

B.R.A.T. Diet LLC, San Luis Obispo, Calif.
Telephone: 562/506-3237
Internet: www.bratdietdrink.com
Distribution: National
Ingredients: Chocolate Honey: Filtered water, organic brown rice, organic safflower/sunflower oil, organic banana puree, organic apple puree, natural flavors, organic cocoa, organic honey, calcium lactate, sea salt, organic gum Arabic, pectin, vitamin A palmitate, vitamin D3, vitamin B6 and vitamin B12.

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