Beverage Industry

Odwalla Haiti Hope Lime-Aid

April 5, 2010


Odwalla, a subsidiary of The Coca-Cola Co., Atlanta, announced its new Haiti Hope Mango Lime-Aid. The company plans to donate 100 percent of the profit from sales of Haiti Hope Mango Lime-Aid to help provide training and better market access to 25,000 mango farmers in Haiti as part of the Haiti Hope Project, which is spearheaded by Coca-Cola. The Project will create opportunities for 25,000 Haitians to become mango farmers. The company hopes to raise more than $500,000 through the sale of the flavor, which will be available in 15.2-ounce plastic bottles for a suggested retail price of $2.49 as well as half-gallon sizes.

Odwalla, Half Moon Bay, Calif.
Telephone:
www.odwalla.com
Internet: 800/639-2552
Distribution: National
Ingredients: Water, mango puree, organic evaporated cane juice and lime juice.