Beverage Industry

New Leaf expands distribution of its teas to Asia

January 25, 2010

New Leaf Teas will now appear in upscale grocery stores in Hong Kong, Taiwan, and Shanghai, China. New Leaf Brands Inc., Orangeburg, N.Y., an all-natural, healthy beverage company, announced that City'super has purchased New Leaf for its line of stores.
 
City'super is a “Mega Lifestyle Specialty Store” that offers a “one-stop-shopping” experience for busy urban professionals in Asia, the company says. City'super has a total of 13 retail outlet stores, with nine locations in Hong Kong, three locations in Taiwan, and one store opening soon in Shanghai, China.
 
“We are excited to expand outside the United States into the fastest-growing consumer market in the world with City'super and initiate our strategy to become a global brand,” said Eric Skae, New Leaf’s president and chief executive officer, in a statement. “New Leaf's lines of healthy, great tasting beverages are a perfect fit with the lifestyle fulfillment concept City'super customers have come to expect. Delivering high quality and exceptional taste is what makes New Leaf ‘the official beverage of taste.’”