Beverage Industry

Nestle Waters invites Latina moms to trade sugared beverages for water

May 4, 2010

Nestle Waters North America, Greenwich, Conn., launched the “Better Habits for a Better Life” campaign, an initiative that invites Latina moms to take small steps that can contribute to living a healthier lifestyle like drinking Nestle Pure Life. One of the cornerstones of the campaign is La Promesa Nestle Pure Life, a challenge that invites moms to replace one sugared beverage with water each day.
 
The Nestle Pure Life “Better Habits for a Better Life” campaign continues a two-year partnership with television host and celebrity Cristina Saralegui, who will encourage moms to make La Promesa, by taking the health and hydration message to television and online via a national advertising campaign with partners, including Univision, Galavision and Telefutura. Additional spots will air on regional radio to support in-store communications at participating retail stores across the country, grassroots events and online at www.vivesanamentenestle.com.
 
Mothers who make the pledge will be registered automatically in the La Promesa Sweepstakes, where they can win more than $20,000 in prizes, including the grand prize trip for four to Miami and dinner with Cristina Saralegui, a professional health and wellness consultation with health and wellness coach Ary Nunez, exercise equipment, and a year's supply of Nestle Pure Life Purified Water.
 
In addition, Nestlé Waters, on behalf of its six regional spring water brands, Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills, announced its 2010 partnership with the National Parks Conservation Association (NPCA). Nestle Waters’ Regional Spring Water brands are the exclusive bottled water brand sponsors of NPCA and will work with the organization to support its mission to protect and enhance America’s national parks. Nestle Waters also will offer a Facebook cause promotion, which will directly benefit NPCA to further its mission.
 
One key goal of NPCA is to ensure that America's national parks are fully funded and restored by 2016, the centennial anniversary of the National Park Service. To support NPCA’s work to preserve the parks, Nestle Waters North America will donate $600,000 to the organization. Additionally, Nestle Waters’ Regional Spring Water brands will support NPCA’s work at select national park sites across the country with specific restoration needs, including some or all of the following: trail maintenance and building, removal of non-native, invasive plants and planting of native species, wetland restoration and general park maintenance.
 
A Facebook Cause promotion also will be sponsored by Arrowhead Brand Mountain Spring Water, through which the brand will donate up to an additional $40,000 dollars to support NPCA’s work to preserve national parks in the western region of the United States.