Beverage Industry

MiO beverage enhancer

March 8, 2011


Kraft Foods created MiO, a liquid beverage enhancer, designed to be convenient and portable. MiO is available in Berry Pomegranate, Strawberry Watermelon, Fruit Punch, Mango Peach, Sweet Tea and Peach Tea varieties. Each 1.62-ounce bottle of MiO provides 24 half-teaspoon servings to flavor 8-ounces of liquid. MiO does not contain calories, artificial flavors and caffeine. The package is squeezable and offers a flip-top opening. The liquid mixes instantly with other liquids, the company says. The product is available nationally for $3.99.

Kraft Foods, Northfield, Ill.
Telephone:
800/431-1002
Internet: www.kraftfoodscompany.com
Distribution: National
Ingredients: Berry Pomegranate: Water, citric acid, propylene glycol, malic acid, and contains less than 2 percent of natural flavor, sucralose and acesulfame potassium, potassium citrate, Red 40, Blue 1 and potassium sorbate.