Beverage Industry

MGD 64 Lemonade

April 26, 2011


MillerCoors expanded its low-calorie MGD 64 line with the launch of limited-edition MGD 64 Lemonade. Available May 1 through Labor Day, the limited edition variety is a 64 calorie light beer with the taste of lemonade, the company says. MGD 64 Lemonade contains 64 calories and 2.4 grams of carbohydrates in each 12-ounce serving. The company will support the beer’s national launch with TV, radio, digital and out-of-home advertising targeting light beer drinkers looking for a summer option, the company says. MGD 64 Lemonade will be available in six-pack bottles and 12-pack bottles and cans at grocery stores as well as in bars and restaurants this summer.

MillerCoors, Chicago
Telephone:
800/645-5376
Internet: www.mgd64.com
Distribution: National