Beverage Industry

ME

December 3, 2009


Juice Creations Co., a subsidiary of Smucker Natural Foods, introduced ME, a line of caffeine-free beverages. All four flavors of ME are meant to be matched with consumer’s personalities, the company says. ME contains 70 calories per 10.5-ounce can. The product is available in these varieties: Vivacious (tangerine pineapple) for animated, energetic and full of life individuals; Curious (blueberry lime) for consumers who are inquisitive, careful, and eager to know and learn, Uninhibited (pink grapefruit) for the consumers not constrained by societal norms or peer pressure; and Unavailable (dragonfruit blackberry) for the strong personality consumer, confident in their position and inner strength. ME encourages consumers to “Find Your ME” at findyourme.com, where drinkers’ personalities or moods are matched to the specific flavors, the company says. A four-pack retails for $3.99.