Beverage Industry

Mars Drinks adds Alterra Coffee to lineup

March 1, 2011

West Chester, Pa.-based Mars Drinks, a provider of workplace beverages, now offers the Alterra Coffee brand through the Flavia Fresh Release System, a single-serve drink system for specialty coffee, tea and hot chocolate.
 
With the addition of Alterra, Mars Drinks offers more than 25 combinations of premium coffees, cappuccinos, lattes, mochas and espresso-style drinks, as well as Dove hot chocolate and a selection of high-quality specialty teas from The Bright Tea Co.
 
"We searched far and wide to find a hard-working, full-flavored coffee to enhance our specialty offerings and we found it in Milwaukee, Wis.," said Martin Radvan, president of Mars Drinks, in a statement. "Alterra is a beloved brand throughout the Midwest and an icon in the specialty coffee industry. We are thrilled to bring this high quality brand to offices all over the country."
 
Mars Drinks announced last April it had purchased the global rights to the Alterra brand. Alterra operates a roasting facility and 12 cafes and kiosks throughout the Milwaukee-area and is exclusively available outside the Midwest through the Flavia Fresh Release System.