In March, Pernod Ricard USA will add a new type of spirit to its Malibu portfolio. Developed by the brand and R&B singer Ne-Yo, Malibu Red is a 70-proof blend of coconut rum and silver tequila designed for year-round use in nightclubs and high-energy occasions. Packaged in a silver and red bottle designed to be unique from the brand’s other offerings, Malibu Red will be available in both on-premise and off-premise accounts. It will retail at a premium to original Malibu, the company says.
Pernod Ricard USA, Purchase, N.Y.