Beverage Industry

Jeremiah Weed Lightning Lemonade, Roadhouse Tea and Spiked Cola

April 18, 2011


Jeremiah Weed, a brand of Diageo, introduced a new line of flavored malt beverages. Launched in Lightning Lemonade, Roadhouse Tea and Spiked Cola, the flavored malt beverages are available in 12- and 23.5-ounce cans with 5.8 percent alcohol by volume. Lightning Lemonade is made to be reminiscent of Southern-style lemonade, the company says. Inspired by Jeremiah Weed Sweet Tea vodka, Roadhouse Tea is a non-carbonated tea variety. Spiked Cola includes a cola taste with a mild hint of bourbon flavor, the company says. Jeremiah Weed flavored malt beverages are available nationwide in 23.5-ounce cans for $2.49 to $2.79 and 12-ounce cans in six-packs for $7.99.

Diageo, Norwalk, Conn.
Telephone:
203/229-2100
Internet: www.jeremiahweed.com
Distribution: National