Beverage Industry

Jack Daniel's Tennessee Whiskey beverages

March 28, 2011


Brown-Forman’s Jack Daniel’s Tennessee Whiskey brand released its new Tennessee Whiskey-based ready-to-drink beverages. Based on popular Jack Daniel’s cocktails, the beverages are available in Jack & Cola, Jack & Ginger and Jack & Diet Cola varieties. The beverages are 5 percent alcohol by volume. The lineup is packaged in 12-ounce aluminum bottles in four-packs and in select states four-packs of 12-ounce cans also are available. The suggested retail price of Jack Daniel’s Tennessee Whiskey beverages is $9.99 for each four-pack.

Brown-Forman Corp., Louisville, Ky.
Telephone:
502/585-1100
Internet: www.jackdaniels.com
Distribution: National